Why Black Friday became Black Month!

Why Black Friday became Black Month!

Every year, Black Friday kicks off the Christmas shopping season and, at the end of November, heralds the strongest sales period of the year. „Black Friday” originated in the USA and the term first appeared around 1950. It referred to the day after Thanksgiving, which many Americans used for their first Christmas shopping. Whether the term comes from the crowds of people who used to bustle about the streets while shopping, or whether the good “black” sales figures of the traders are responsible for the name, is not really clear to this day.

What is clear, however, is that retailers, especially online retailers, fight discount battles every year to offer customers the supposedly best deals of the year. For retailers and their logistics, this period is extremely challenging and pushes most supply chains to their limits. When as many orders come in within a day as would otherwise come in a month or two, it is almost impossible for warehouse and shipping logistics, and often company websites, to cope.

Longer offer periods help to better manage orders

For this reason, a rethink has already taken place at many retailers. The new path leads to longer periods in which customers can take advantage of the offers in order to spread the rush over several days or weeks. The starting signal for this was given a few years ago with “Cyber Monday” and meanwhile many retailers offer a “Black Week” or “Cyber Week” to better divide up the orders. In this way, the volume of orders can be better processed. 

Black Friday under the sign of lockdowns and delivery bottlenecks

This year’s Black Friday in November 2021 was marked by additional challenges due to the Corona Pandemic. Due to production stops, lockdowns, lack of labour and shortages of raw materials, there were considerable supply bottlenecks for many products last year. 

On the other hand – due to the lockdowns – there has been an enormous increase in online shopping. Thus, online retailers are facing two major challenges in the near future that need to be overcome.

Automation is the future

The issues that have arisen as a result of the Corona crisis will continue to occupy the logistics industry in the future. A first step to improve warehouse logistics is to automate warehouse logistics processes and to create a complete, correct database for future planning. Fast relief is provided by devices that can be used immediately and integrated into the existing processes without much effort. We have developed the MultiScan and the CartonScan for this purpose.

Contact us and find out about your options! We will be happy to support you in making your warehouse logistics fit for the future!


Sources: Cf. Hermes Newsroom, Rabatt-Aktionstag: Warum Logistikbranche und E-Commerce 2021 neu denken, accessed 09.12.2021 URL: https://digital-2-go.com/